Social Media: A marketing term invented by “social media marketing specialists” who wanted to avoid the words “internet” and “marketing” at a time when “internet” sounded too cold for the hot air they were trying to sell. For some time Social Media merely meant “Facebook and Twitter and all the other crap.” Since then it has established itself as a general term meaning anything from “modern internet”, to shit storm magnet, damage control center, content marketing or online Advertisement.